Dunlap Ave was an interesting project going in because it was previously on the market for over 1000 days with no bites. The location was indescribably beautiful and I’m not sure why no one could overlook the few colorful distractions inside. Backing to the Phoenix Mountain Preserve, that view and lifestyle would never be obstructed. The impeccable craftsmanship of this home on the inside was also unparalleled.
The project itself was scheduled to take 3 weeks but because the homeowner was still living in his upstairs master quarters, it took just a little longer so we had to do everything in two steps as if doing two homes but for the sake of this case study, we’ll call it 3 weeks.
First the exterior and interior was painted which took roughly one week. We also had to tarp off all the existing surfaces as we weren’t really replacing much except for the carpet. Next was the big job – at nearly 2 whole weeks, the cabinets throughout this entire home got refinished from the antiqued white and the distressed brown of the upstairs library and the kitchen island. With all the black and white marble tile in this home, the first thought I had when I walked in was the it was meant to be a Modern Mediterranean home so I embraced that when deciding to keep the theme of clean black and white throughout the home.
While the crews were taking down old light fixtures, mirrors, cabinet hardware, carpet, cabinets from the downstairs office, and even the kitchen island slab (which was a green granite) – I was ordering all of the products to replace them with so that once all the painting was complete, it was ready to be installed quickly.
Essentially what we did in this home was remove any distractions and create a blank canvas for potential buyers to appreciate the view, finishes and some incredible features that this home had. The finishing touches were new carpet in a few bedrooms, and staging using a lot of the existing furniture but also removing a few pieces to again create that simplified look with no distractions.
We determined that the pre-renovation value of this home was $2,200,000 and with a renovation budget of only $65,000, the home was under contract in ONLY 5 DAYS at $2,245,000 with an added profit for the homeowner of $185,000! Goes to show that cosmetic updating is essential at any price point and it’s all about creating that environment that isn’t too distracting and personal, so that potential buyers could see themselves living there the moment they walk in.
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